OLED S90F 4K Samsung Vision AI Smart TV (2025)

$2,060.00 USD

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Highlights

NQ4 AI Gen3 Processor

Our most advanced AI-powered 4K processor

4K AI Upscaling Pro

Boost shows and movies to 4K resolution

OLED HDR+

Powerful brightness and deeper contrast

Motion Xcelerator 144Hz

Get smooth motion for games up to 144Hz

[T3] Platium Award

Samsung's S90F is an OLED TV treat every bit worthy of its 5 star score

[TechRadar] Recommends

A big QD-OLED value

Features

Enrich your experience with Samsung Vision AI

An OLED TV with Samsung Vision AI displays purple structures like glaciers on its screen.

OLED S90F. LaserSlim Design. NQ4 AI Gen3 Processor. 4K AI Upscaling Pro with 128 AI neural networks. Auto HDR Remastering Pro transforms content into HDR like quality. FreeSync Premium Pro and AMD FreeSync Premium Pro for tear free, shutter free, low latency HDR gaming. Motion Xcelerator 144Hz for faster response time and smooth motion. AI Auto Game Mode. Mini-map Auto Detection automatically detects mini-map location. Adaptive Sound Pro optimizes sound for every genre. Active Voice Amplifier Pro helps you catch every word without distractions. Q-Symphony plays audio from TV and Soundbar orchestrated in harmony. Object Tracking Sound Lite tracks the action from all corners. Dolby Atmos experience that will immerse you with multi-dimensional sound. One UI Tizen. Access 2,700+ free channels on Samsung TV Plus. With new content continuously added there's always more to explore. 19 years Global No.1 TV. Samsung Vision AI is here. 7 years OS Upgrade for free. Discover more at Samsung.com.

Key features at a glance

Companion that enriches your life

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

* Voice commands and multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR).* Not all accents, dialects and expressions recognized.* Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote.

Sound optimized and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

* Experience may vary depending on the content and environment.

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down.

* Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. * TV must be connected to a power source to use this feature.* TV and mobile device must be connected to SmartThings to send and receive notifications.

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming OTT services, playing your favorite video games or watching live sports.

Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.

Compared to 2025 OLED S85F (NQ4 AI Gen2)

Samsung NQ4 AI Gen3 Processor has up to 2 times faster NPU, 6.4 times greater AI neural networks, up to 2.1 times faster GPU and up to 17% faster CPU than the 2025 OLED S85F (NQ4 AI Gen2).

* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

Boost shows and movies to 4K resolution

4K AI Upscaling Pro

Watch your favorite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.

* Viewing experience may vary according to types of content and format.* 4K AI Upscaling may not apply to PC connection and Game Mode.

Picture Quality

Powerful brightness and deeper contrast

OLED HDR+

Our processor analyzes each scene and boosts for improved brightness. The result is an incredibly bright screen with a deeper range of contrast, which makes even minor details stand out.

* The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.* For S90F 42 and 48 inch : OLED HDR applied.

Gaming Experience

Get smooth motion for games up to 144Hz

Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz.

2 race cars are racing on a track. 1 looks clearer than the other and is going faster.

* 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required).* Performance may vary.

More about
Gaming Experience

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.* Some game titles may not support this feature.* Game Bar's Zoom-in mode is not supported for certain refresh rates.* Game Bar UI is subject to change without prior notice.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

One UI Tizen

Personalize your screen experience

One UI Tizen

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

Enjoy 7 years of
new TV experiences
for free

A dark gradient background with a metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text and ‘One UI Tizen’ in the bottom left corner.

* Content and services may vary by region and are subject to change without notice.* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.* Some content and services require registration and subscription.* Requires Samsung account.* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.* Please note that the upgrade does not cover hardware-related performance, features or durability.

Access free channels with Samsung TV Plus

Endless Free Content

Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.

* Channels may vary by country and are subject to change without notice.
** Supported Samsung devices may vary by country.
*** Requires Samsung account.
**** UI is subject to change without prior notice.
***** Ads may appear on Samsung TV Plus.
****** Available for free on Samsung Smart TVs released since 2016.

TV in a living room shows Samsung TV Plus home screen and the diverse TV channels available with it.

More about
One UI Tizen

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

Access useful info even when your TV is off

Daily Board

Have useful widgets appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customize it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command.

* Supported widgets vary by region and are subject to change without notice.

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.* Latest software update is required.

SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.* Connected devices are sold separately.* Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.* TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices.* UI is subject to change without prior notice.

More about
SmartThings

Man wearing a Galaxy Watch watches TV in a living room. He moves his hand back and forth to play the video on the screen.

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

Available apps and services may vary and are subject to change without notice.* Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions. When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

Save energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene by scene to subtly adjust brightness where possible, to manage energy consumption.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content. * Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.* AI Energy Mode does not work with Game Mode.* Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.

* Galaxy Buds 360 Audio Mode is available with Galaxy Buds2 Pro, Galaxy Buds2, Galaxy Buds Pro and Galaxy Live.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set.* Mobile mic is optimized only for Galaxy S23 or later models and iPhone 15 & above.* You must download the Karaoke app from Tizen to use the Karaoke function.* An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Design

A sleek design that complements any space

LaserSlim Design

OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

A close-up shot of a corner of a TV. Cut to a close-up shot of the bottom of the TV. Cut to a side perspective of the TV, which is a slim frame like a line. A burst of light travels through the TV frame. The TV rotates around to its front view, to show an abstract purple landscape on screen.

Sustainability

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

Close-up of SolarCell Remote’s front and back sides. Buttons are placed on the front, while the back reveals a solar panel.

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OLED S90F 4K Samsung Vision AI Smart TV (2025)